In This Feature:
Discover the key points we explore:
Business as usual
Africa’s ascent as a global business corridor is no longer a future promise, but a present reality. Against a backdrop of global uncertainty, from climate disasters and geopolitical unrest to labour strikes and widespread aviation disruptions, corporate travel has proven remarkably resilient. Against a backdrop of global uncertainty, from climate disasters and geopolitical unrest to labour strikes and widespread aviation disruptions, corporate travel has proven remarkably resilient. In a year where thousands of flights were grounded worldwide, business travel did not retreat; instead, it adapted, recalibrated and continued its upward trajectory.
According to Corporate Traveller, business travel spend across EMEA is projected to increase by 39% in 2026, as companies reallocate and expand budgets for the year ahead. On a global scale, travel spend is forecast to rise by 20%, reinforcing the role of face-to-face engagement as a non-negotiable driver of economic growth, deal-making and industry development.
For the African continent, these figures signal more than recovery, they point to momentum. As global companies increasingly look south and west for opportunity, the continent is positioning itself not as a peripheral market, but as a central business corridor in its own right. The demand emanating from EMEA markets suggests a renewed confidence in Africa’s economic promise, innovation capacity and investment appeal.
Africa to the world
According to Herman Heunes, GM of Corporate Traveller South Africa, more international carries are expanding into underserved regiions and emerging markets. “It’s good news for Africa, and we’ve seen United, Delta and Air France launching new routes to destinations like Dakar, Accra, Marrakech and Lagos.” Other new routes include Qantas’ new direct Johannesburg-Perth route, which cuts travel time to under 11 hours, boosting business and leisure opportunities between South Africa and Western Australia; LATAM Airlines’ direct São Paulo-Cape Town flights, launching September 2026; Airlink’s new Johannesburg-Nacala service from February 2026, providing increased connectivity to Mozambique’s north-eastern region and Air France’s seasonal Paris-Cape Town route, which has been extended into May 2026 due to high demand.
economis this decade, with Senegal (projected to reach 8.8% growth in 2025), Côte d’Ivoire (6.4%) and Ghana (4%) leading the charge. Despite this African Renaissance, the barriers for African travelers persist. Travel costs, visa restrictions and limited air access all compromise Arica’s connectivity. “African businesses deserve the same aviation infrastructure as other regions, including multiple daily frequencies, dependable service, and real competition – rather than the high fares and limited choice available now” says Heunes.

The 2026 Executive Traveller
With Africa being the hub for business in 2026, corporate travel is bound to set the trend for in-air expectations. “Convenience, wellness, and wellbeing are taking centre stage as companies recognise that supported, comfortable travellers are more productive, engaged, and loyal. This means policies that allow for leisure opportunities, build in downtime, accommodate neurodivergent needs, and prioritise practical support over penny-pinching are the way forward,” says Heunes. In this new era, luxury is increasingly defined by ease: seamless systems, flexible itineraries, thoughtful downtime and policies that acknowledge the human cost of constant movement. Fair, future-forward travel frameworks are fast becoming a competitive advantage for companies seeking to attract and retain top talent in a demanding global economy.
Corporate travellers from around the world should experience a high level of care and ease when navigating the continent, if businesses and carriers are to truly reflect the zeitgeist of the time. There is a palpable sense that, in 2026, business travel will be the region’s way of putting its best foot forward for both global guests and local citizens alike.
Bon Voyage
For corporate travellers in 2026, making sure your organisation is on trend can be as simple as reviewing existing policies and ensuring that there is a deep understanding of regional nuances so that your focus can be on closing deals and expanding the economy. “The companies set to succeed in 2026 aren’t just booking trips – they’re protecting people, managing risk, and making informed choices about where and how their teams travel,” says Heunes.
For more information, explore the world of Corporate Traveller.
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