Lexus South Africa and Tintswalo Collection: A Partnership Elevating Experiential Luxury

Lexus South Africa has partnered with Tintswalo Collection to create a series of curated travel and hospitality experiences across a selection of exclusive hotels and properties within the Tintswalo Collection, situated in unique locations throughout Southern Africa.  Together, Lexus and Tintswalo aim to create moments that go beyond traditional hosting, moments that reflect the care, anticipation and emotional connection rooted in Japanese philosophy and the welcoming warmth of South African hospitality.

Luxury Beyond the Drive

The Tintswalo partnership is Lexus’ latest initiative under what has been a banner year so far in brand=+-building for the Japanese automotive.

Over the course of 2026, Lexus South Africa has extended its presence far beyond the automotive category through a carefully curated programme of cultural, sporting and experiential partnerships. From a strategic point of view, Lexus clearly recognizes the evolving expectations of their customers and the value of experiences, craftsmanship and cultural relevance alongside product excellence.

This strategy has already delivered notable success through Lexus’ presence at the RMB Latitudes Art Fair, where the brand aligned itself with contemporary African creativity, design and collecting culture. By engaging with South Africa’s growing community of art patrons and cultural tastemakers, Lexus reinforced its commitment to craftsmanship and artistic expression; values deeply embedded within the brand’s philosophy. Similarly, Lexus’ involvement at the LIV Golf event at Steyn City demonstrated the brand’s ability to connect with a discerning audience through lifestyle-lead engagement.

The Tintswalo partnership fits perfectly into the Lexus lifestyle, taking the brand’s vision further by infusing the Japanese philosophy of Omotenashi, or hospitality, into bespoke South African luxury offerings.

The Art of Experience

The Lexus x Tintswalo Collection was designed under the shared vision titled “The Art of Experience.”   The Tintswalo Collection and Lexus South Africa found synergy in a shared desire to refine South African luxury and connect with guests emotionally, culturally and experientially. Across selected Western Cape Tintswalo properties, guests will be able to book a range of exclusive experiences including:

• The Lexus Lexcursion™ – a chauffeured luxury drive journey through the Cape Peninsula, curated to engage the senses through scenery, sound, culture and cuisine.
• The Lexus Tea Experience: Omotenashi at Tintswalo – a refined, Japanese-inspired tea ritual hosted at Tintswalo Summer House, blending South African botanicals with Japanese tea traditions.
• The Lexus Jazz Kissa: The Sound of Craft – an intimate, ocean-facing listening lounge at Tintswalo Boulders – inspired by Japan’s iconic jazz cafés – that celebrates slow listening, fine taste and thoughtful design.
• Intersect by Lexus – a rotating retail-and-art collaborative platform that will showcase South African artists and designers whose works reflect those qualities shared by Lexus: refined craft, conscious luxury and subtle beauty.

“We are delighted to partner with Lexus – a brand that understands the emotional side of luxury. This collaboration allows us to enhance our guest journeys through thoughtful mobility, cultural storytelling and meaningful experiences that reflect both our local heritage and a global design language,” said Lisa Goosen, CEO at Tintswalo Collection.

The Lexus South Africa x Tintswalo Collection partnership will continue to evolve throughout the year, with new experiences, artist collaborations and curated moments being introduced across the Tintswalo portfolio.

Commenting on the partnership, Tasneem Lorgat, General Manager, Marketing Communications at Lexus South Africa said: “The Lexus brand is built on anticipation, craftsmanship and hospitality. Through this partnership with Tintswalo Collection, we are able to express those values beyond our vehicles and into immersive lifestyle experiences that reflect how our customers live, travel and connect with the world.”

Luxury, Fine-Tuned

As luxury consumers increasingly seek meaning alongside material excellence, Lexus continues to demonstrate that modern prestige is built as much on culture, connection and craftsmanship as it is on engineering. The collaboration with Tintswalo Collection is the latest expression of this vision, bringing together Japanese hospitality and South African warmth to create moments that linger long after the journey ends.

For more information, visit the Tintswalo Collection.