Mattel Brick Shop launches 7 Hot Wheels collectable sets

Mattel Brick Shop has officially launched its inaugural product collection under the newly introduced brand in collaboration with the legendary Hot Wheels. This first-of-its-kind collection comprises seven meticulously crafted building sets, now available at select retailers worldwide, offering collectors and enthusiasts an unprecedented opportunity to combine the art of building with the thrill of Hot Wheels.

The art of hot wheels

With Mattel Brick Shop, the company merges decades of toy industry expertise with the iconic Hot Wheels brand, inviting fans to explore a more personalised, creative, and collectable experience. Each building set is designed with authentic proportions and attention to detail, featuring real metal components that allow for unparalleled customisation. Alongside each set, collectors receive a matching 1:64 scale die-cast car, exclusive to the set, providing both a hands-on building experience and a display-worthy collectable.

“Hot Wheels has inspired generations of car enthusiasts, and with Mattel Brick Shop, we are giving fans a new dimension to experience these beloved vehicles,” says Roberto Stanichi, Executive Vice President and Global Head of Vehicles and Building Sets at Mattel. “This collection delivers the authenticity and craftsmanship collectors have long desired. Our design team worked meticulously to translate these cars into brick form while preserving the elements that make them iconic, including real metal parts and a matching die-cast car. It is a truly unique way to build, collect, and engage with Hot Wheels.”

Three distinct series for every collector

The first Hot Wheels Brick Shop collection is presented in three distinct series, each offering collectors a different lens through which to explore design, performance, and creativity: the Speed Series, the Elite Series, and the Premium Series. Every set is built with display-ready designs inspired by real-life cars and Hot Wheels originals, allowing enthusiasts to customise wheels, decals, and other unique design elements to suit their vision.

Mattel Brick Shop Hot Wheels premium series – The pinnacle of collectability

Mattel Brick Shop’s Premium Series represents the ultimate in luxury and craftsmanship. Constructed with metal components, including bespoke wheel covers and licensed decals, each set ensures collectors a high level of authenticity and visual appeal. The inclusion of a matching 1:64 metal car further elevates the experience, making it perfect for display or collection.

Highlights include:

• Mattel Brick Shop Hot Wheels Mercedes-Benz 300 SL: The iconic Gullwing re-imagined in 1:12 scale, complete with opening doors, a metal Mercedes-Benz crest, and refined interior detailing. Comes with a matching 1:64 die-cast car. Ages 17+ | RRP: R2349.99

Mattel Brick Shop Hot Wheels elite series – Iconic cars with unmatched authenticity

Designed for collectors seeking both style and accuracy, Mattel Brick Shop’s Elite Series offers cars with swappable parts, metal wheel covers, and licensed decals. Each set includes a matching 1:64 metal car for display, capturing the essence of automotive excellence in brick form.

Highlights include:

• Mattel Brick Shop Hot Wheels Corvette Grand Sport: A track-ready legend with metallic exhaust pipes and swappable components.
• Mattel Brick Shop Hot Wheels ’90 Acura NSX: Japan’s supercar icon, featuring pop-up headlights, functional steering, and interchangeable license plates.
• Mattel Brick Shop Hot Wheels Custom ’62 Chevy® Pickup: A classic American pickup with exposed engine, adjustable suspension, and surfboard accessory for a touch of fun.
  Ages 10+ | RRP: R929.99

Mattel Brick Shop Hot Wheels speed series – thrill-seeker’s delight

The Speed Series caters to enthusiasts seeking excitement and customisation. Mattel Brick Shop has ensured each set allows fans to enhance their builds with additional wheel covers, licensed decals, and a matching 1:64 metal car. These sets enable collectors to recreate their favourite Hot Wheels vehicles with precision and flair.

Highlights include:

• Mattel Brick Shop Hot Wheels Cadillac Project GTP Hypercar: Aerodynamic endurance racer with bold graphics and functional doors.
• Mattel Brick Shop Hot Wheels Maserati MC20: Italian elegance meets high performance, complete with butterfly doors and visible motor.
• Mattel Brick Shop Hot Wheels Custom ’68 Camaro: Muscle car in brick form, featuring bold stripes and a wide stance.
  Ages 10+ | RRP: R429.99

With this launch, Mattel Brick Shop ushers in a new era for Hot Wheels enthusiasts, combining the craftsmanship of building with the excitement of collecting and displaying. Each set offers a unique opportunity to engage creatively, whether as a dedicated collector, a builder, or both. Mattel Brick Shop Hot Wheels sets are now available at select retailers globally, ready to elevate any collection.