Cape Town Crowned the Ultimate Long-Haul Destination for Brits in 2025

Cape Town secured its place at the pinnacle of global travel by winning the title of Best Long-Haul City Break for British travellers This accolade comes from a recent survey conducted by Which?, which gathered insights from over 1,500 members who rated their experiences across nearly 2,500 destinations worldwide.

In a competitive field that included illustrious cities such as Tokyo, Sydney, Dubai, and Los Angeles, Cape Town, therefore, emerged victorious, showcasing an unparalleled blend of adventure, culture, and value. The survey assessed seven key criteria: food and drink, accommodation, cultural and tourist attractions, shopping, ease of getting around, lack of crowds, and value for money.

Rory Boland, editor of Which? Travel, encapsulated the sentiment perfectly: “Some cities are one-trick ponies, but the standout destinations in this year’s survey have it all – each offering unique cultural sights, top-class food and drink, and even sublime scenery.” The breathtaking landscapes and vibrant urban life of Cape Town truly embody this winning combination.

This latest accolade follows Cape Town’s recent recognition as Time Out’s Best City in the World, solidifying its status as the must-visit destination of 2025.

Why Visit the Best Long-Haul City Break: Cape Town?

So, what makes this city so irresistible? Cape Town is celebrated for its stunning natural beauty, exceptional food and wine scene, and remarkable affordability. From sipping sundowners atop Signal Hill to indulging in the freshest fish and chips in Hout Bay, visitors can relish world-class experiences without the hefty price tag often associated with other global hotspots. As one British traveller aptly noted, “Cape Town is probably the world holiday destination where your pound will go furthest.”

A Living Masterpiece: Artistic and Cultural Wonders of Cape Town

Enver Duminy, CEO of Cape Town Tourism, expressed pride in the city’s artistic and cultural offerings: “Cape Town isn’t just a place – it’s a living, breathing masterpiece of art, culture, and heritage. Our art scene is world-class, featuring galleries and street art that will make your Instagram explode. The rich history is an experience you feel the moment you walk through our streets. But to truly understand it, you must come and see for yourself.”

Economic Impact and Job Creation

James Vos, Mayoral Committee Member for Economic Growth, highlighted the broader implications of Cape Town’s recognition as a travel leader: “What makes this city so special is that it’s not just a place to visit – it’s a place to experience. One minute, you’re hiking up Lion’s Head; the next, you’re sipping award-winning wine in Durbanville; and by evening, you’re enjoying fresh seafood with an ocean view. The best part? This vibrant tourism sector contributes directly to our local economy, creating thousands of jobs and stimulating growth. You can enjoy all this and still have room in your pocket for more!”

The Ultimate City Escape: Why Cape Town is a Global Favourite

With its back-to-back global wins and enthusiastic endorsements from international visitors, Cape Town not only continues to assert itself as a global favourite, but also solidifies its position as a top travel destination. While locals have long known of its extraordinary allure, the world is now taking notice.

As travellers look to the future, Cape Town stands not just as a destination, it also serves as a conversation starter, a canvas of experiences waiting to be explored, and a city that promises to leave an indelible mark on every visitor fortunate enough to explore its charms.