Vitaderm launches new Invisible Photo Defence SPF 50 for ultimate sun protection

Local skincare brand Vitaderm is proud to announce the launch of its latest breakthrough product: Invisible Photo Defence SPF 50. This advanced sunscreen certainly sets a new standard in sun protection by integrating state-of-the-art UV filters to provide invisible, broad-spectrum defence against harmful UVA and UVB radiation, including the often-overlooked blue light emitted from electronic devices.

“The decision to introduce Invisible Photo Defence SPF 50 reflects our unwavering commitment to addressing the evolving needs of skin care in today’s dynamic environment. With an increasing awareness of the damaging effects of sun exposure and blue light, we recognise the critical importance of adopting a higher SPF to meet the demands of modern skincare.”

Ruan Winter, Vitaderm Marketing Manager

Key features and benefits

Vitaderm Invisible Photo Defence SPF 50 Advanced formulation

Invisible Photo Defence SPF 50 incorporates a blend of highly effective new-generation UV filters, which, of course, ensures optimal protection against a wide spectrum of harmful rays.

Anti-ageing properties: This high-factor sunscreen also offers skin-protecting benefits in addition to sun protection. These benefits contribute to effective anti-ageing, supporting a youthful and radiant complexion.

Universal appeal: The lightweight matte texture means it’s suitable for all skin types, including those with oily complexions.

Quick absorption: The formula absorbs rapidly upon application, offering invisible defence without leaving any residue.

Ideal for active lifestyles: Designed for individuals leading active lifestyles, Invisible Photo Defence SPF 50 is an excellent choice. Not only is it non-irritating to the eyes, but it also remains effective even during physical activities.

Free from… As with all Vitaderm products, this sunscreen is cruelty-free and free from mineral oil, parabens, artificial colours, and fragrances.

“The active ingredients within this sunscreen work together to create a balanced formulation, providing comprehensive sun protection to prevent sunburn and premature skin ageing. Its matte barrier formation acts as a shield against harsh environmental conditions, including pollution,” adds Winter.

Directions for use

To ensure maximum protection, apply this sunscreen daily in the morning over your moisturizer. If you have dry or mature skin, apply the sunscreen before applying Vitaderm’s Soothing Balm. Additionally, the sunscreen is non-greasy and water-resistant. However, it is important to note that it is not waterproof. Therefore, make sure to reapply the sunscreen after swimming or any physical activity. The 100ml Invisible Photo Defence SPF 50 has a RRSP of 524

For more information, visit the Vitaderm website www.vitaderm.co.za.