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The Good Life Show: Are you a Flexitarian?… or a Conscious Consumer?

With the number of flexitarians continuing to rise, it is no surprise that The Good Life Show couldn’t be better timed. In fact, a growing number of people are choosing to primarily follow a plant-based diet with the occasional inclusion of animal products, often referred to as ‘casual vegetarianism’; the show is sure to provide valuable information and inspiration for those on this health-conscious journey.

The Good Life Show takes place in both Cape Town (31st May – 2nd June 2024) and Johannesburg (26th – 28th July 2024), offering four dynamic events under one roof. With one ticket for 2024 – Cape Town, attendees gain access to all four shows.

  • The Plant-Powered Show [Africa’s premier plant-based food, drink & conscious living event]
  • Natural & Organic Show [Powered by Nature]
  • The Free-from Show [Embrace the alternatives]
  • SustainEx [Live and love the sustainable life]

A recent ProVeg Front Page International study shows that, in South Africa, flexitarianism has grown by 6% to 10% in the last year alone. This rise is mainly due to consumers becoming more aware of the health benefits associated with reducing their animal product consumption, awareness and concern around animal welfare generally, as well as current economic challenges which are influencing people to actively look for cheaper protein alternatives such as lentils, beans, and chickpeas. Meat-free meals are also often quicker and simpler to prepare, which offers obvious advantages during the current cost of living crisis. Some additional motivators to this lifestyle change are health, variety, price, and a desire to simply eat a more natural, unprocessed diet.

The Good Life Show. Vegetarian Meal.
Image by -Rita-👩‍🍳 und 📷 mit ❤ from Pixabay

Embrace Conscious Living

While also fueled by the growing movement towards conscious and responsible living, consumers are increasingly clamouring for household, hygiene, and clothing items that boast ethical sourcing, cruelty-free practices, and environmental sustainability. Because they are recognizing this insatiable demand, The Good Life Show steps in to empower visitors with the information and inspiration they need to make informed choices about their purchases.

Along with plant-based food and drink items available, organic, ethical, and sustainable food and household products will also be on show and for sale. All the producers will be able to answer any questions about their products, their origins, and benefits. An area will also host dedicated educational talks with experts in the sustainable, agricultural, and lifestyle sectors.

So, as more people become ‘flexitarians’ and ‘conscious consumers, ‘ The Good Life Show provides the perfect environment for them to expand their knowledge and gain valuable inspiration.

Additionally, the show offers a variety of resources and opportunities for attendees to learn about sustainable living and ethical consumption. Overall, The Good Life Show is an ideal platform for individuals who are interested in living a more conscious and sustainable lifestyle. As consumers become more aware and informed about how the food they eat, the state of their health, and the state of the environment are all connected, The Good Life Show will not only help visitors plan their future food and lifestyle habits but also help them make appropriate product and purchase decisions.

The Good Life Show. Meal in wooden bowl.
Image by Max Franke from Pixabay

Cape Town International Convention Centre, Cape Town

  • Friday, May 31, 2024, from 12:00 to 18:00
  • Saturday, June 1, 2024, from 10:00 to 18:00
  • Sunday, June 2, 2024, from 10:00 to 17:00

Kyalami International Convention Centre, Greater Johannesburg

  • Friday, July 26, 2024, from 12:00 to 18:00
  • Saturday, July 27, 2024, from 10:00 to 18:00
  • Sunday, July 28, 2024, from 10:00 to 17:00

Where to get your tickets

Tickets for the Good Life Shows 2024 are now on sale, and they are limited!

Cape Town Good Life Show 2024 click here

Johannesburg Good Life Show 2024 click here

Showcasing Your Products

And if you’re interested in showcasing your brand or products, apply to exhibit now. Don’t miss your chance to be part of the sustainable lifestyle revolution.

Stay tuned for exciting updates and reveals at

Header Image by -Rita-👩‍🍳 und 📷 mit ❤ from Pixabay

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