Not Going Quietly – Fierce Style for Ageless Women
Not Going Quietly is a luxury ready-to-wear clothing label that focuses on practical, beautiful pieces created for feisty and strong women.
Founder and director Wynne Bredenkamp says: “I was inspired to begin NGQ from watching my mother – a lifelong businesswoman and sexy silver-haired lady – struggle to find well-made clothes that were elegant but trendy. Major fashion brands don’t cater to her size (a mere size 16, one up from the national average) and it was demoralising for her not to find something that makes her feel and look amazing. Add this to the ageist marketing practices of the fashion industry, where anyone over the age of thirty is made to feel invisible, and I had a niche to fill.”
All NGQ designs are aimed at providing styles that women of all ages will feel glamorous but comfortable in. Their fabrics and colours reflect the latest trends but are in styles that can be worn over and over again for years to come. An important cornerstone of this aim is quality: you will find that each piece is constructed in fabrics and finishes that are meant to last, with small details that elevate their clothing, from uber-luxurious linings to hidden elastics that make the fit just right.
NGQ believes in investing in our beautiful country and so manufacture locally, with a team experienced in prestige brand apparel. This brings them peace of mind during their manufacturing process, knowing that the dignity of their labour is respected and that they develop clothes with consciousness.
The NGQ capsule collection is in a premium price range with a focus on quality clothes with beautiful finishes made through an ethical manufacturing process. They feel it’s important to change the reductive behaviour of the fashion industry and this is just one small way in which they hope to help improve it.
They’re nowhere near stopping either! Not Going Quietly’s ultimate goal is to work with locally produced African fabrics, recycled materials and have a completely eco-conscious business practice.