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New Boutique Haute Horlogerie Concept Store

New Boutique Haute Horlogerie concept store opening soon

A new chapter is about to be written in the world of international luxury brands in South Africa 

Architects of Time is excited to announce the opening of its new watch and jewellery multi-brand Boutique in South Africa.

The Boutique Haute Horlogerie new concept store promises to revolutionise the Cape Town retail landscape and enhance lifestyle experiences with the introduction of a unique shopping and leisure destination unlike any other in South Africa. 

The new Boutique Haute Horlogerie flagship store with its minimalistic design and vibrant interiors occupies over 150 square meters of retail space, offering clients the opportunity to immerse themselves in the different worlds of the brands carried in this contemporary, state-of-the-art Boutique.

The sumptuous private lounge, available to customers to view and fit on the exceptional pieces on offer, definitely adds to the feeling of classical elegance and understated luxury.

Located in Cape Town’s prime shopping district, the prestigious V&A Waterfront Mall, the store allows customers to shop for the most exclusive and unique jewellery and watches in a shopping environment that reinforces the brand’s commitment to craftsmanship, innovation, heritage and uniqueness.

At the new Boutique Haute Horlogerie flagship store you can find 11 of the world’s most prestigious brands of watches and jewellery. Enjoy the space dedicated to the Universe of Chopard watches and jewellery as well as an adjacent multi-brand gallery. 

Watch enthusiasts and connoisseurs can shop for the most exclusive collections of Ulysse Nardin, Moser & Cie, Parmigiani and Zenith timepieces as well as the mesmerizing new collections from Dior Haute Couture, Hermes, Bulgari and Ebel. 

The final touch of sparkle to this exclusive assortment is offered by the mould-breaking and rocking Messika diamond jewellery as well as the playful, stylish pret-a-porter jewellery by Italian designer Pomellato.

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