Michael Kors’ 40th-anniversary collection for Fall/Winter 2021 debuted on MichaelKors-Collection.com and the brand’s digital channels. From the location in the heart of Broadway to a musical performance by singer-songwriter and composer Rufus Wainwright, the show immersed guests in the season’s inspiration: stepping out once the world opens up again.
Stepping out for a night on the town
“For my 40th-anniversary collection, I was really thinking about the joy in getting dressed up and stepping out for a night on the town,” says Michael Kors. “Whether you’re going to the office, having a casual dinner in the neighbourhood or are in fact ready to go to a party again, this collection is all about making every moment a special occasion and feeling confident, glamorous and upbeat. There’s a sense of timelessness and big-city optimism that has been a linchpin of Michael Kors since the very beginning—a yin-and-yang balance between opulence and simplicity, something that’s laid-back and at the same time luxurious.”
A digital experience
The collection debuted through a multi-faceted, digital experience accessible at MichaelKors-Collection.com. The stream began with a greeting from designer Michael Kors live in New York’s Times Square.
A short film created by actor/director/producer Erich Bergen followed. The film also features notable celebrities and Broadway A-listers, including Billy Porter, Bette Midler, Rosario Dawson, Debra Messing, Alan Cumming, Renée Elise Goldsberry, Ashley Park and more.
The broadcast culminated with the morning’s main attraction: a full runway show, designed and produced by Bureau Betak. Recorded on location at Sardi’s Restaurant, the Shubert Theatre, and along 45th Street, the runway film was an extravaganza.
A special musical performance by award-winning singer and songwriter Rufus Wainwright set the optimistic tone. He sang “City Lights,” “New York State of Mind,” and “There’s No Business Like Show Business.”
Longtime collaborator Alexandre de Betak directed the film, and Bureau Future produced it. The runway show video showcases the full Fall/Winter 2021 Michael Kors Collection.
This industry is one of New York City’s most beloved and among the hardest hit by the pandemic. Despite that, it was heartening to see models Naomi Campbell, Helena Christensen, Carolyn Murphy, Ashley Graham, Shalom Harlow, Bella Hadid, Alek Wek wearing the collection.
“The theatre is the heartbeat and the pulse of New York City and an endless source of inspiration for me, so to see Broadway shut down has been really heartbreaking,” says Kors. “It’s an honour and a dream come true to celebrate my 40th at Shubert Theatre and to have someone as brilliantly talented as Rufus Wainwright perform live. This show is my fantasy night out.”
The Actors Fund
In support of the theatre industry, Michael Kors, the company, has donated to The Actors Fund. This fund is a national organization that provides a safety net for performing arts and entertainment professionals over their lifespan. Kors also made a personal donation to The Fund.
The site MichaelKors-Collection.com features the runway film as well as additional editorial content about the show and looks. Come fall, the site will host dedicated landing pages for each of the pieces in the MK40 Reissue Capsule. This will also include a special curation of looks from the Fall/Winter 2021 collection inspired by the designer’s archives. The pieces will each have a unique QR code inside the garment that customers can scan to discover the story behind the item.
The 40th Anniversary Fall/Winter 2021 Michael Kors Collection runway show is also available to the brand’s international audience. This includes YouTube, Instagram, Facebook and Twitter, as well as on WeChat, Weibo, LINE and Kakao. Fans can also tune into these channels throughout the week for additional exclusive content from the season.
For more information visit www.michaelkors.com.