When art meets time: TAG Heuer
Continuing its collaboration with the street art star, the avant-garde Swiss watchmaker, launches two new models in its Formula 1 and Carrera collections at the TAG Heuer London Flagship Boutique. TAG Heuer’s Art Provocateur, Alec Monopoly, is at it again! The world-famous street artist has helped the Swiss watchmaker design two new models. The TAG Heuer Formula 1 and TAG Heuer Carrera Alec Monopoly edition
https://www.youtube.com/watch?v=aXPupoNpkas
Original and colourful, these TAG Heuer Formula 1 and Carrera wristwatches feature the little banker called Monopi wearing a red bandana over his face and throwing green cash across the dial. Alec Monopoly’s instantly recognisable signature is found in the background in yellow, blue and red. The 41 mm Formula 1 model is presented on a black rubber strap. The sporty watch features a stainless-steel unidirectional bezel with a black PVD coating that is engraved with a 60-minute scale. The watch’s bold black design is the perfect backdrop for the bright artwork on the dial to truly stand out.
The Carrera model takes the idea a step further – the eye-catching ALEC logo adorns the sapphire caseback, through which the wearer can enjoy a view of the TAG Heuer Calibre Heuer 01 manufacture movement inside the watch. This stylish 43 mm chronograph features a case and lugs in brushed stainless steel and is presented on an H-shaped stainless-steel bracelet with an alternating brushed and polished finish. The fixed bezel, with its iconic tachymeter scale, is made from black ceramic.
TAG Heuer and Alec Monopoly first came together in 2016 when the artist was announced as the Swiss watchmaker’s Art Provocateur at Miami Contemporary Art Week. On that occasion, Alec Monopoly tagged the TAG Heuer boutique in the Miami Design District. A year later, his artwork was featured on a TAG Heuer special-edition watch for the first time. The two latest models in TAG Heuer’s product range are an extension of this creative collaboration.
Combining watchmaking craftsmanship, contemporary art and timeless style, these two TAG Heuer timepieces are sure to be a hit among street art fans and watch connoisseurs.
Content: PR
Images: Supplied
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