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Graff Butterfly Collection

The Graff Butterfly Collection

A Talisman for Transformation

Explore the Graff Butterfly Collection. The butterfly, a timeless symbol of transformation and rebirth, mirrors the human growth journey. Emerging from a cocoon, the butterfly signifies overcoming challenges and embracing change. Its delicate grace reminds us that beauty can arise from vulnerability. The butterfly’s flight embodies the ephemeral nature of life, inspiring hope and renewal.

World-renowned high-jewellery house Graff perfectly conveys every nuance through the precious talismans that make up the Graff Butterfly collection – each piece reminding the wearer of their strength, freedom and opportunity to fly.

Graff Butterfly Campaign Pave

A heritage motif for Graff, the outline of a butterfly has featured prominently throughout the history of the House, inspiring a universe of jewels and timepieces. Captured by Graff in beautiful diamonds and gemstones, the collection offers styles ranging from delicate pieces to stack, layer and wear daily to extraordinary high jewellery creations – illustrating nature’s compelling beauty and transformative allure at its most majestic.

Graff Butterfly Campaign Silhouette

Graff has been dedicated to discovering and transforming nature’s rarest diamonds into exceptional jewels for over half a century. The Butterfly collection exemplifies this mastery of metamorphosis and devotion to perfection. Master artisans craft each jewel meticulously, using the same precision and flawless attention to detail as the magnificent and celebrated stones that have made diamond history.

“The DNA of Graff is very distinctive, and while a stone-led design philosophy guides us, we are also inspired by the world around us. The outline of a butterfly, which has become synonymous with Graff, has, over the decades, offered us endless opportunities for reinterpretation.”

Anne-Eva Geffroy, Design Director at Graff

She continues: “The inner fire and life a diamond holds within make it the ideal medium to portray the natural beauty of the butterfly and to give it permanence to endure through all of time.”

Graff Butterfly Campaign Silhouette 2
Graff Butterfly Sihouette

Butterfly Silhouette

Designed for everyday wear – the Butterfly Silhouette collection captures the outline of a butterfly with wings outstretched. Mesmerising arrangements of round and marquise diamonds and clusters of pavé stones are crafted so that the jewels appear to dance when worn.


Pavé Butterfly

With single or triple butterfly compositions, the Pavé Butterfly collection encompasses rings, pendants, earrings and necklaces. Bold, vibrant clusters of pavé diamonds and coloured gemstones converge upon a single marquise diamond.

Graff Classic Butterfly

Classic Butterfly


A strikingly simple combination of pear shape and marquise diamonds recreate a butterfly’s outline. Further multi-shape stones form a radiant ribbon of light that extends around the jewel. Crafted by master artisans and shining with the finest Graff diamonds.

Butterfly Watches

A kaleidoscope of timepieces, from dancing butterflies that encircle the dial to elegant secret watches. Each piece results from a collaboration between Graff Luxury Watches in Switzerland and Graff’s London atelier.

Explore the Graff Butterfly collection here.

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