Swarovski and Ariana Grande: A Dazzling Collaboration Celebrating Self-Expression
Swarovski has partnered with global superstar Ariana Grande to unveil the Ariana Grande x Swarovski Capsule Collection, marking an exciting first in their creative collaboration. Co-created with Swarovski’s Global Creative Director, Giovanna Engelbert, this collection celebrates self-expression and infuses Grande’s deep love for music into its design, featuring enchanting motifs of musical notes and hearts. With each piece meticulously crafted to reflect Swarovski’s commitment to excellence, this collection invites fans to embrace their individuality while adding a touch of luxury to their wardrobes.

A Symphony of Elegance: The 16-Piece Collection Inspired by Music and Glamour
Channeling Ariana’s radiant spirit and infused with Swarovski’s joyful extravagance, the 16-piece collection translates musical symbolism into delicate yet striking pieces that put the shining beauty of clear crystals and delicate crystal pearls center stage.
Crafted with spellbinding savoir-faire, the Ariana Grande x Swarovski Capsule collection includes bracelets and earrings inspired by musical notes fashioned from a continuous flow of flawless crystals in a variety of cuts and settings, a whimsical tiara, and a showpiece heart pendant. The result is a timelessly elegant capsule collection that is both modern and ultra glamorous.
Giovanna Engelbert commented: “Working with Ariana has been a dream. Her artistic energy deeply inspired our creative journey, leading us to a collection that celebrates contemporary glamour through classic elegance and a touch of modernity. Our starting point was music, which naturally evolved into the themes of violin keys and hearts, enriched with timeless pearl detailing. My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide. This collection stands as a testament to the power of creative synergy between iconic style and timeless elegance, principles that I hold dear as a creative director.”
Ariana Grande commented: “I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewelry collection, co- designed with Giovanna. I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do.”
In the accompanying campaign, lensed in black and white by legendary fashion photographers Mert and Marcus, Ariana radiates pure star power, evoking the glamorous allure of Old Hollywood.

Experience the Magic: Ariana Grande x Swarovski Capsule Collection Launches with Global Pop-Up Events
Swarovski has unveiled the Ariana Grande x Swarovski Capsule Collection with a series of immersive pop-up events at luxurious locations worldwide. Shoppers can visit iconic retailers such as Harrods in London, Galeries Lafayette in Paris, and the Mall of the Emirates in Dubai to explore this enchanting collection. Additionally, dedicated activations in key cities including New York, Tokyo, and Milan invite fans to engage with the exquisite pieces inspired by Grande’s love of music. These pop-ups offer a captivating experience, blending luxury and artistry while celebrating the joyful essence of self-expression.