ISDIN®: The Only Sunscreen You Need in Your Vanity

Applying your sunscreen is just as important as drinking water in a day. Of course, it needs to be done every day, several times a day. With that being said, because it’s an essential part of your daily life, you need to be using one that fits perfectly into your lifestyle and isn’t a hassle. ISDIN South Africa, a brand renowned for its expertly formulated and effective sunscreens for over four decades, recommends its new FusionWater Magic. This product forms part of their hero fotoprotector range of sunscreens but comes with ground-breaking revisions – making it the perfect sunscreen for any lifestyle and any skin type.

“Having a good sunscreen is crucial in any skincare vanity purely for the protection sunscreen provides our skin. The new MAGIC sunscreen that will grace our shores in the next month or so is an ultralight facial sunscreen with immediate absorption. It blends into the skin seamlessly providing high sun protection, moisturising the skin and providing antioxidant action.”

Karlo Mitchell from ISDIN South Africa

A masterful blend of ingredients

This sunscreen contains Algae extract as a key ingredient and, therefore, is able to provide potent antioxidant benefits. It also provides anti-ageing benefits by reducing enzymes that break down collagen in the skin.

Too many times, people who have oily skin shy away from using sunscreen because of its oiliness on the skin. Hyaluronic acid is one of the key ingredients in this sunscreen. The hyaluronic acid, as well as the sunscreen’s aqueous base formulation, make for easy application that decreases oil and, therefore, does not leave an oily feeling on the skin. Ideal for all skin types, even sensitive skin.

“Being a mineral sunscreen with an SPF50 ratio, you are guaranteed a reduction in oxidative damage from pollution.”

Other key benefits of the new MAGIC sunscreen include:

• Formulated with high UV protection filters
• Combines hyaluronic acid for intense and long-lasting hydration
• With antioxidant properties thanks to vitamin E and Mediterranean seaweed extract
• Uses Fusion Fluid technology with a water-based texture to leave no oily residue
• SafeEye® technology to avoid stinging the eyes
• Prevents photo-aging
• Provides long-lasting hydration
• Perfect for outdoor activities
• Absorbs quickly with oil-free and oil-control minerals
• Hypoallergenic
• Non-comedogenic
• Ocean-Safe formula.

“Another incredible benefit of the new MAGIC sunscreen is that it has been proven to provide 12-hour hydration after the first application. This is vital, especially during the colder months when our skin is prone to dehydration and dryness. Using sunscreen all year round is now effortless,” concluded Mitchell.

Follow ISDIN® to see when the FusionWater Magic will be available to shop in South Africa, or visit their website www.isdin.com.