PATRÓN EL ALTO Tequila Launched in South Africa

PATRÓN EL ALTO®, well known as a leading super-premium tequila brand, has launched its latest offering, Supreme Tequila, in South Africa. Following its successful premiere in Mexico in 2022, this exquisite tequila not only elevated the local spirits scene but also showcased its masterfully aged and crafted profile. With its rich flavour and smoothness, PATRÓN® Supreme redefines the premium tequila experience in the region.

The peak of craftsmanship

This tequila is the brand’s most renowned expression, blending Extra Añejo, Añejo, and Reposado tequilas, each aged to perfection. Made from 100% Weber Blue Agave from the highlands of Jalisco, Mexico, this great spirit is the result of over four years of dedicated work by Master Distiller David Rodriguez and his team, who conducted more than 300 tastings to achieve a unique flavour profile.

This tequila offers an incredibly smooth and sweet profile with delightful notes of figs, honey, caramel, as well as vanilla. The ageing of PATRÓN EL ALTO in 11 types of barrels, primarily hybrids of American oak bodies and French oak heads, significantly enhances its complexity. This meticulous attention to detail reflects PATRÓN’s commitment to crafting some of the finest tequila in the world.

A sophisticated experience

PATRÓN is notable in the industry for its traditional, labour-intensive production methods. They craft the majority of PATRÓN EL ALTO using the time-honoured Tahona process, where they employ a two-ton volcanic stone to crush the baked agave. This meticulous technique results in a tequila that is rich in natural sweetness and earthy flavours, reinforcing PATRÓN’s status as the leading producer of Tahona-based tequila globally.

A Special occasion drink of excellence

D-J Hageman, Vice President of Marketing at PATRÓN, pointed out the collaborative effort behind PATRÓN EL ALTO: “This tequila honours the dedication of every PATRÓN familia member involved in its creation, from agave selection to distillation and ageing. Master Distiller David Rodriguez spared no effort in crafting this pinnacle of perfection.”

As South Africa experiences a broader appreciation for super-premium spirits, Tamenti noted, “PATRÓN EL ALTO perfectly embodies this trend, crafted for those who seek exceptional quality and wish to elevate every moment. It is the ideal drink for life’s finest celebrations.”

The launch of PATRÓN EL ALTO arrived at a time when social occasions were more vibrant than ever. Tamenti commented, “PATRÓN Tequila has always been synonymous with premium experiences. With PATRÓN EL ALTO, we are not just offering a drink; we are providing a taste of the extraordinary — a tequila that enhances every experience and celebrates success.”

Of course, PATRÓN EL ALTO is available at select retail outlets and venues across South Africa, inviting consumers to spoil themselves with a truly luxurious tequila experience.

Get to know PATRÓN

Crafted with care, from hand-harvesting the highest-quality 100% Weber Blue Agave to the traditional distillation process, PATRÓN labels, numbers and inspects each bottle individually. Although it has global recognition as a luxury spirits brand, this brand remains committed to producing tequila exclusively in the Highlands of Jalisco, Mexico, in small batches that reflect the brand’s dedication to quality and craftsmanship.

Finally, find out more information about PATRÓN Tequilas and Liqueurs by visiting  www.patrontequila.com. Enjoy PATRÓN responsibly.

PATRÓN is part of the Bacardi Limited portfolio, headquartered in Hamilton, Bermuda.