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Vogue Eyewear Turns 50 - 50th Anniversary Capsule Collection

Vogue Eyewear celebrates its big five-O

Vogue Eyewear turns 50, and the brand is celebrating 50 years of fashion and the people who bring it to life through its brand.

An ode to its beginnings, present and future, Vogue Eyewear dedicates its 50th-anniversary celebrations to everyone who has shaped how we see the world since 1973. Colourful, inclusive, and creative, the brand celebrates how real people make the trends an expression of more than just fashion: it’s about being proud of who you are and having the confidence to make it a look. And that’s exactly how Vogue Eyewear is celebrating its big five-O.

From the Italian muses of the early years to its first forays on the international scene in the ’90s and 2000s with top models like Gisele Bundchen, Kate Moss and Eva Mendes, and co-created capsules by Gigi Hadid, Zennial actress Millie Bobby Brown and Hailey Bieber, for fifty years Vogue Eyewear has given celebrity ambassadors the chance to frame their own take on fashion. But it’s not only about top models and fashion icons; it’s about playing with Vogue Eyewear to find your personal style. Because more than just glasses, Vogue Eyewear is your personal style enhancer.

About the collection

Jam-packed with fun, interactive expressions of what it means to be in vogue, the campaign frames the brand’s constantly evolving vision through a 50th Anniversary Capsule of best-seller Vogue Eyewear styles. And its favourite colour is pink, Hot Pink. Provocative and bold, this wide-spectrum tone embraces the complementary reality of rebelliousness and inclusion, a sense of belonging and also the power of identity, playing with identifying elements in unexpected ways, just as the brand plays with its own logo – creating a futuristic new 3D metallic bubble-letter logo specially for the anniversary campaign – or revamps archive stars with contemporary attitude and a hot pink makeover of their packaging.

Including original 70s stars and bold profile glamour, as well as the easy-to-wear looks of the 2K gen and trendy geometries or glam-chic retro shapes of the 2000s, the 50th-anniversary capsule frames each decade of Vogue Eyewear with a style, revamping each one with a liberal dash of celebratory pink.

So, if you’re excited to celebrate with us, follow Vogue Eyewear on its social channels and #letsvogue another five decades in style.

The 50th Anniversary Range


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Colouring up vintage design with a trendy pop of colour and original high-volume style, the 50th Anniversary campaign star proves that original design never gets old. Revamping an original oversized shape from 1973 in exclusive new hot pink or archive-inspired beige horn-effect acetates, clear gradient lens shades pair with a 50th Anniversary print on the temple to give it a unique profile, a dedicated hot pink pouch, cloth, and box add irresistible celebration status. Also available in a super-oversize calibre and Asian fitting.

Trend Maker

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Fusing contemporary trends with the charisma of evergreen design, head-turning volumes and glowing textures define this bold trend maker. Made of quality acetate, the ultra-wide temples feature a distinctive curved bevel in a celebratory hot pink and sized-up logo for an unmistakable Vogue Eyewear attitude. Of course, the dedicated hot pink packaging with the new metallic logo gives it extra special anniversary status.

All the angles

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Fashionable and fun, stylish angles and gradient lens colours play up the dedicated hot pink & black profile of this trendy 50th Anniversary Celebration edition of a bestseller style; lightweight profiles make it super easy to wear. Just add a dedicated 50th Anniversary printed temple, hot pink box, pouch, and cloth with the new metallic logo, and it’s ready to celebrate every day in Vogue Eyewear.

Fun and glamour

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Light, chic and packed with personality, this celebratory edition of a bestseller shape flaunts a head-turning new profile. Born to make casual glamour fun, a fresh colour combo with see-through fronts and coloured lenses shows up the gaze of those who love to celebrate their style, tapered 50th Anniversary temples in hot pink and a dedicated hot pink box, pouch and cloth adds an irresistible touch of Vogue Eyewear attitude. Also available in Asian fitting. 

As Vogue Eyewear turns 50, you may, of course, celebrate by visiting and joining in on the hot pink fun!

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