The Edit at 99 Juta, Braamfontein

July 24, 2023
Art, Fashion & Beauty

Previously called The Photobooth Party, where guests would attend to have their picture-perfect portraits taken by some of Johannesburg’s favourite photographers, such as Austin Malema, Anthony Bila, Chisanga Mubanga, and Kgomotso Neto to name a few – The Edit has taken on a refreshed approach looking to spotlight both the photographer as well as the fashion designer. Simply put; The Edit is curated to stylishly embrace each season as well as celebrate our local fashion brands that are impactfully leaving their mark.

By Phume

To kick-start The Edit’s 2023 edition, The Edit will be partnering with By Phume, a gender-neutral fashion brand that produces handmade statement pieces using high levels of craftsmanship.

Established in 2019, By Phume was founded by South African designer and mechanical engineering graduate Phumelela Malinga, initially thought By Phume would be a space where he could conceptualise and bring creative ideas to life. However, it has since moved to firmly position itself within the fashion space, with hopes of organically finding its way into other spheres of design in the future.

Curated by creative agency Huemxn which recently moved into the 99 Juta space intending to curate social, cultural, and educational experiences at 99 Juta, The Edit seeks to offer guests a unique and unforgettable socializing experience that allows them to interact and engage with the local fashion community over some drinks and well-curated music by some of Johannesburg’s finest DJs.

With styling pieces available at the event as well as photoshoot curation for guests directed by By Phume, guests can expect to have their imagery taken by Lawerence Symonds, one of Johannesburg’s finest photographers who has the personality to match. He has cemented himself within the creative space as a force to reckon with, taking on roles that go beyond the camera as he also expresses his creativity through graphic design, editing and fashion design, to name a few.

Curated monthly from the end of June at 99 Juta, The Edit looks forward to engaging with guests excitingly and interactively; ensuring everyone leaves with unforgettable memories of some of their favourite local designers and photographers.