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RED is the colour of choice

For the first time in the history of the House, the legendary clear-glass bottle designed by Mademoiselle Chanel is donning a fiery cloak of red.

What other COLOUR could combine with the power of N°5, the symbol of a visionary spirit? Red, “the COLOUR of life, the COLOUR of blood” according to Mademoiselle.

Designed in 1921 and adapted in 1924, the clear rectangular bottle with simple, geometric lines and a facetted stopper features a radical architecture that has become the manifesto of a modern aesthetic. The iconic design subtly evolved over the 20th and 21st centuries, maintaining a masterful balance of shape and proportion. Remaining true to its pioneering nature, it is pursuing its course upheld by a new aura.


Red. What other COLOUR could be such a fitting match for this “woman’s perfume with the scent of a woman”, composed as Mademoiselle Chanel’s olfactory double?

The designer chose this floral-aldehydic fragrance for life and considered its olfactory signature like her talisman. A reflection of her passionate soul, red conveys her unwavering love for her trade, the arts, and the men who marked her life. A colour that holds nothing back, the promise of commitment and self-assertion, it incarnates all the boldness, freedom and strength of a woman who forged her own destiny.

Red. What other colour could express the uncompromising choices of a designer who wanted to dress woman only in black, white, beige, gold and… red?

A colour she explored in all its gradation, vibrancy and depth. Whether crimson, garnet or ruby, teamed with velvet, tweed or chiffon, for a suit or a cloak, red always made a monochrome statement in her fashion. Not in touches, but like a work of abstract art painted all over, like a fatal attraction that keeps the eye riveted.

As a symbol of seductive power, red has always epitomized ultimate femininity. In its new crimson glass or crystal bottle, N°5 reveals yet another facet of the women’s fragrance archetype.

A unique limited edition will be launching this November as N°5 L’EAU Eau de Toilette and N°5 Eau de Parfum (100 ml) in mass-dyed red glass and 55 numbered red Baccarat crystal bottles for a collector’s edition of the N°5 Parfum (900 ml).

Supplied by CHANEL

Featured images: Shutterstock

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