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Gucci Guilty Eau De Parfum Celebrates its Makeover

The Gucci Guilty Pour Femme EDT has been given a rose gold makeover.

Coty has relaunched the Gucci Guilty Pour Femme Eau de Toilette. A distinctive amber floral accord characterises the new female fragrance. In addition, it includes notes of citrus, lily petal and patchouli.

Gucci Guilty Pour Femme’s signature

The redesigned Gucci Guilty Pour Femme’s signature flaçon is a metallic rose gold shade. It also includes a matching cap and a pale pink translucent glass finish. The black carton carries the house’s interlocking G logo in rose gold. The new design echoes the silhouette and palette of the male fragrance Gucci Guilty Pour Homme. 

Gucci Guilty Pour Femme is part of the brand’s “Forever Guilty” fragrance universe. A distinctive amber floral accord characterises the scent. It opens with refreshing citrus and pink pepper top notes. The scent also includes lilac, peach, raspberry and Egyptian Geranium heart notes. Base notes of creamy patchouli and amber follow.

The faces behind the campaign scenes

American Singer-Songwriter Lana Del Rey starred in the brand’s original “Forever Guilty” campaign in 2019. The new campaign reprises her role as the face of the female fragrance. American actor/singer Jared Leto also joins her. He is the face for the male fragrance.

Acclaimed fashion photographer Glen Luchford took the photographs.

Lana Del Rey’s hit songs are “Summertime Sadness” and “Video Games”. She won the Brit Award for International Female Solo Artist in 2013. She also won the MTV Europe Music Award for Best Alternative Artist in 2012 and 2015.

Gucci Guilty eau de parfum in its new rosegold bottle

Jared Leto is the frontman of the American rock band “30 Seconds to Mars”. He also had roles in “Suicide Squad”, “Requiem for a Dream”, and “Dallas Buyer’s Club”.

The whimsical campaign was shot in a stylish motel.

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