Giorgio Armani: Introducing My Way
Giorgio Armani is pleased to announce the introduction of MY WAY, a bright white flowers fragrance. This fragrance unfolds a new chapter of femininity, designed with a commitment to sustainability.
MY WAY is a strong and singular statement, communicating a resolve to follow one’s own path.
More than a name
More than a name, MY WAY reflects how life’s journeys, whether they are geographical or emotional, create one’s character.
We are shaped by the people and moments encountered along the way. Capturing a spirit of curiosity and connection, it translates in its ethos “I am what I live”.
American actress Adria Arjona incarnates MY WAY. She shares a unique affinity with its philosophy. An openness to new experiences and connections with others characterize her personality and life story. Beyond her role for MY WAY, she is also joining the brand as the face for make-up. Adria Arjona will also star in Morbius, the much-anticipated Marvel film set for release in 2021.
“Adria Arjona is a traveller, a young woman of today; intelligent, curious, free of prejudice, independent, and capable of treasuring every life experience. She is a citizen of the world, who thanks to her authentic experiences and encounters can truly say: I am what I live,” says Giorgio Armani.
Reducing its environmental impact
The introduction of MY WAY also marks a turning point in Giorgio Armani’s continuous plan to reduce its environmental impact and efforts to combat climate change.
“I believe that environmental issues should be close to everyone’s heart, now more than ever. There is no way we can ignore the fact that the future of the younger generations depends on our choices.” says Giorgio Armani
The use of recycled and recyclable materials and sustainably sourced ingredients, as well as its innovative bottle refill system, allows a significant reduction of materials waste. MY WAY encapsulates the brand’s eco-conception efforts.
Thanks to the combination of those efforts and the forest preservation, MY WAY achieves carbon neutrality. As a result of a new, 5-year action plan, Armani beauty also commits to further reducing its carbon footprint by an additional 25% and to achieve carbon neutrality for all its products by 2025.
For more information visit www.armani.com.