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AMIRI

AMIRI Reveals The Stunning New Boutique at Victoria Wharf, Cape Town

Meet Mike Amiri: A Journey of Luxury and Success

Mike Amiri, the creative force behind the brand, has seen his vision evolve from humble beginnings in a basement. Now, he leads a couture house generating an impressive $300 million in annual revenue. His journey in the fashion industry reflects aspiration and entrepreneurial spirit, showing how passion and creativity can lead to monumental success.

IIn a significant move, AMIRI has partnered with Grammy Award-winning artist Nkosinathi ‘Black Coffee’ Maphumulo for its South African chapter. This collaboration enhances AMIRI’s regional presence and celebrates the cultural synergy between South African music and luxury fashion.

As the global luxury fashion market evolves, AMIRI leads the way. It blends Hollywood heritage with a fresh, international perspective.

The Cape Town boutique opening marks a pivotal moment in the brand’s journey. It captivates local aficionados and international visitors alike.

Experience the allure of AMIRI in Cape Town. The essence of Hollywood meets the energetic spirit of South Africa.

This destination is not to be missed for anyone passionate about luxury fashion.

AMIRI New Boutique in Cape Town

Cape Town, South Africa – On December 15, 2024, AMIRI opened a new boutique at the Victoria Wharf Shopping Centre. This exciting event celebrated the brand’s second location in South Africa, after Johannesburg’s successful launch in 2022.

The Cape Town boutique showcases AMIRI’s commitment to global expansion and brings Hollywood glamour to South Africa’s fashion scene. Designed by Founder and Creative Director Mike Amiri, the 765 square-foot space features the ‘Open Gallery’ retail concept and striking handcrafted wooden installations by artist Oksana Schön.

The boutique’s interior truly captivates the senses. It showcases an ocean-blue carpet featuring the iconic MA Quad Monogram, along with bespoke white oak furniture and luxurious travertine marble tables. Moreover, these design choices reflect AMIRI’s West Coast roots and the Hollywood lifestyle influence. Ultimately, they evoke a sense of luxury and elegance that aligns with the brand’s aesthetics.

A Night to Remember

Guests enjoyed an enchanting evening with light bites and handcrafted cocktails. They previewed AMIRI’s latest collections for Pre-Spring 2025, Autumn-Winter 2024, and Pre-Fall 2024.

The exclusive showcase featured stunning accessories, footwear, and tailored ready-to-wear garments that embody the brand’s signature style.

The opening celebration drew a vibrant crowd, with appearances by music legend Black Coffee, artist Imraan Christian, and DJ Mihlali The Guy.

Many guests embraced the occasion by wearing AMIRI’s distinct, Hollywood-inspired designs, highlighting the brand’s contemporary fashion influence.

Shop the collection at https://amiri.com/en-za

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