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FIFA World CupTM collaborates with Hublot as the official timekeeper, to mark this special moment Hublot is celebrating football with a powerful universal message on the values that drive a champion.



Hublot counts legends including Pelé, Maradona, Jose Mourinho and Usain Bolt as friends and brand ambassadors. They embody success with their strong mind-set and inspiring performances. As champions they convey the message “How to become a champion!” The campaign is brought to life through 13 visuals of football legends combined with motivational quotes. This unique project brings together celebrities who were not expecting to meet each together – it is an Art of Fusion moment for which Hublot is known.


“I believe that there is no finer accomplishment for a brand than to rally its friends and ambassadors around a project that conveys positive and inspiring values. This campaign serves not only to pay tribute to the talents, to transmit the desire to play and the desire to achieve one’s dreams, but also to send a message of hope and solidarity. So, let’s be champions!”

Ricardo Guadalupe, CEO Hublot Hublot

The campaign unites players, coaches and legends who all share a love for football. The campaign features a team of 13 living legends including Pelé, Diego Maradona, coach José Mourinho and Usain Bolt, the fastest man in the world and a football fanThis is not the first time the watchmaker has brought together the biggest names in football. In 2014, for the World Cup in Brazil, Hublot had already run a campaign bringing together football stars.


Once again, Hublot confirms its vision—unique, different and new.


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