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Buying Time – The Ultimate Luxury

It may be a universal truth that no matter how much money you have, there is no way (yet) to buy time. Commenting on the years it takes to produce a premier champagne, Benoit Gouez, Chef de Cave or Cellar Master at Moët & Chandon, says that time is really the ultimate luxury. Just as the delicate flavours of a bottle of bubbly cannot be rushed, time is not something for sale, but there are ways to maximise your time and manage it better so you can better prioritise your hours and get more from them…

Wake up at 5am

Waking up earlier every morning may seem too simplistic to really help you better use your 24 hours in a day, but it’s an easy way to get in one or two hours extra in the morning to focus on priorities that often get sidelined when the rest of the world wakes up. If you’re always looking for time to fit in a workout or focus on a passion project, these are the hours to do it in. Set yourself for success before the office clock kicks in just as Tim Cook, CEO of Apple, Oprah Winfrey and Michelle Obama.

Embrace technology

It can be frustrating when you can’t get your smartphone to do ‘the thing’, but it’s better if you learn to embrace technology fully. Using personal assistant apps like Hey Jude to assign tasks like meeting request, quotes and personal errands can save you hours in a day. Also, find a travel agent that can log into your calendar, send you accommodation suggestions over WhatsApp and knows your preferences to save yourself the hassle for personal and business trips.

Consider what you’re trading your time for

Very often, entrepreneurs are so used to doing everything themselves that when their companies grow into fully-fledged and established businesses, they’re addicted to the cycle of being busy. Ramit Sethi, author of the book I Will Teach You To Be Rich, speaks of the concept of ‘buying back time’. Look for things in your work day that are below your skill level and that can be outsourced – you can make more money focused on growth than paperwork!

Reconsider your priorities

American author Dan Millman said: “I learned that we can do anything, but we can’t do everything… at least not at the same time. So think of your priorities not in terms of what activities you do, but when you do them.”

While your to-do list may get longer every day, it doesn’t need to all happen right now. Take time to decide what is most important, not the most urgent, and work towards a better use of your time for the long term.

Written by Kate Els

Images: Supplied and Shutterstock


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