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Taken to the next level with a “Prestige factor”

The Audi Q7 has just undergone an all-round update – both visually and technically. The large SUV now features the new design of the Q family and offers superb dynamics and excellent comfort, in addition to its superior spaciousness. The updated digital operating interior concept and the full suite of Audi connect services are just some of its new highlights. The new Audi Q7 is now currently available for sale in South Africa.

Robust look: the exterior design

The Audi Q7 demonstrates the hallmark SUV elements of the current design language. It bears the large octagon-shaped Singleframe, with six upright slats providing the structure. As such, the SUV looks even more powerful. The two-part side air inlets have a much more expressive line, just like the sill area that underscores the large SUV’s ground clearance and, in turn, its off-road capabilities. The headlights, optionally in Matrix LED technology, emphasize with their contour and light signature the width of the full-size model. On the restyled rear, a striking chrome strip creates the visual connection between the flat rear lights with their technical-looking graphics and carries forward the horizontal body line. The designers achieved the clear view with taut, flat surfaces, which span the entire width particularly in the license plate region. The Audi Q7 is even more striking in the S line model with enhanced exterior accents: A blade in the front bumper, radiator grille in titanium black with vertical slats in aluminium sliver matte, sportily accentuated underbody protection at the rear along with full paint finish, high gloss package, roof rails in aluminium and 20-inch wheels which come standard.

Sporty on road, powerful off: the suspension

Audi has substantially enhanced the dynamic facets of the Q7. The optimized all‑wheel steering allows the rear wheels to turn as much as five degrees in the opposite direction. As such, the Audi Q7 is maneuverable, precise and agile in urban traffic and on hairpin bends. In contrast, the Q7 behaves as a highly comfortable, poised touring SUV with excellent ride comfort on freeways – particularly in conjunction with the optional adaptive air suspension. It also provides variable ground clearance and prepares the Audi Q7 with its standard quattro drive for terrain off the beaten track. The relevant off-road mode can be selected via the standard Audi drive select dynamic handling system with its seven profiles.

Luxury-class lounge: the interior

The cockpit architecture harmonizes perfectly with the new, digital operating concept, which incorporates two large touchscreens. They provide haptic and acoustic feedback when clicking on the touch controls. When off, the top display slots almost invisibly into the large black decorative surface. All elements refer logically to one another, from the flat air vent strip to the wide console on the centre tunnel. The optional contour ambient lighting package illuminates the interior in the dark. Convenient equipment options include four-zone automatic air conditioning (standard), a power-assist function to close the doors quietly and the Bang & Olufsen 3D Premium Sound System.

Local packages: offering simplicity

The new Audi Q7 will offer the package concept as introduced on other new models launched in South Africa. The concept aims to reduce complexity when ordering a new vehicle, considering that a customer is generally faced with a long list of options to choose from. It classifies key options according to a specific customer need and offers a straight-forward value proposition that is easy for a customer to understand. These packages have been defined by a combination of customer preferences as well as strategic options which aim to highlight the vehicle’s uniqueness.

The packages include:

  • Comfort
  • Black styling
  • S line interior

Within each package structure is a few options suited to the particular proposition. Please visit the Audi website to find out more.

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