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Harley-Davidson – The Legend Evolves

From filming foxy grey eye makeup tutorials on YouTube, to being recognised as the beauty between the “beasts”, the gorgeous Maya Mia has become renowned as an ambassador for the Harley-Davidson brand in South Africa.  We all recognise the throaty roar of these particular beasts, a sound on which many a dream of the open road, big sky and freedom has been built.  Adding Maya to the mix just makes the fantasy so much sweeter.

The story of Harley-Davidson is a classic American tale of spirit, invention and the right idea being brought to fruition at the right time.  From its beginning in a small Milwaukee shed in 1903, William Harley and his cousins, the Davidson brothers, set in motion what would eventually become the world’s most iconic motorcycle company.

This legendary American motorcycle brand stood through World War I, World War II and the Great Depression and is bringing its vision into the future with range of electric motorcycles, starting with a lightweight EV concept scooter designed for easy urban riding and the LiveWire® – a middleweight EV concept that bridges Harley-Davidson’s EV tech to their rich history and the legendary XR750.

The current Harley-Davidson range of motorbikes fall into four main categories:  Street, Cruiser, Touring and Trike.

As the name implies, Street bikes are built to shred city streets.  They are sleek and nimble, with an authentic urban attitude.

Cruisers are made for cruising country roads, where pure Harley heritage meets modern technology for power, style and an unadulterated riding experience.

Touring bikes are designed for the long haul.  Immerse yourself in the most epic journey of discovery possible.

The Harley-Davidson Trike range is made for comfort.  Ride with confidence.  Turn heads with custom style.

Customisation of your Harley is what it’s all about.  The ultimate personalisation of your ride.

Of course you can’t stop there.  Every self-respecting Harley owner (and every diehard fan) has a closet full of Harley-Davidson’s Motorclothes® – accessories and gear to match your mean machine.

The factory-sponsored Harley Owners Group® (commonly referred to as HOG) is a global organization and the largest of its kind in the world.  Harley owners get to share their experiences, their unique culture and their love for the iconic H-D.

Unfortunately, due to the COVID-19 Pandemic, Harley-Davidson Johannesburg was forced to close its doors after 24 years.  The good news is that Harley has quite a number of other stores around South Africa.  Visit to locate them.

Photographer: Jacques Mulder
Digital Tech: Richard Cook
Model and make up: Maya Mia
Bikes: ROC Harley Davidson
Clothing and shoes: Preview Collection Sandton City
Location: Joint Effort Motorcycles
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