June 2021 saw Ferrari enter the world of fashion with its first-ever in-house fashion show. The ready-to-wear collection featured an impressive 52 looks.
Designed by Rocco Iannone – who cut his teeth at Dolce & Gabbana, Giorgio Armani, and as well as Pal Zileri – the collection is mostly unisex and seasonless.
In a statement, the brand said, “The empowered stance is what Ferrari fosters through pieces of clothing that ignore barriers of gender. Ferrari chooses a language that is attuned to the new generations. A fluid, impactful one.”
Iannone also decided to size his collection from XXXS to XXXL to appeal to a broader and more diverse audience.
Ferrari fashion collection includes formal wear and watches
The Maranello car manufacturer already has agreements in place with Armani for formal wear as well as Richard Mille for watches.
The new line is an entirely internal production, with which the car manufacturer “will tell the distinctive values of Ferrari of craftsmanship, elegance and innovation. It will be dedicated to lovers of brand and fashion all over the world.” – as La Stampa wrote about it.
The Prancing Horse will open a network of physical fashion stores as well as one online.
The collection’s palette was mainly primary colours, emphasising the signature bright yellow of the Ferarri logo.
Playing with aspects of asymmetry and symmetry, the sporty looks were a perfect cross of sophisticated couture and street fashion.
Iannone integrated fabrics (such as carbon fibre) and silhouettes inspired by the anatomy of Ferrari’s automotive catalogue. House iconography from its archives rests next to bodies rather than bodywork.
Far more evolved than the branded merchandise of the past, the collection is a bold step into another fast-moving world.
In their fierce welcome to the luxury fashion world, Ferrari has certainly embraced change wonderfully.
For more information, visit www.ferrari.com.