Photos by Stefania M. D’Alessandro/Getty Images for Lamborghini
The guests, fashion, luxury and lifestyle media had the opportunity to see the new collection alongside a special display, Authentic Living Riva 1920. Guests were also able to preview the Lamborghini Urus Super SUV, alongside the Lamborghini Countach 25° Anniversario, Aventador S and Huracán Performante super sports cars.
The Collezione Automobili Lamborghini fall-winter 2018-19 is characterized by the Tailor Tech items, very high quality pieces with high level performance and 24/7 functionality, thanks to innovative technologies and the same cutting edge approach of Lamborghini’s prized super sports cars.
The three lines of the Collezione – Informal Luxury, Casual and Pilota Ufficiale – is completed by the Special Editions, the new co-branded special editions dedicated to the Super SUV Urus model, in collaboration with Enzo Bonafè, Hettabretz and Tecknomonster: a unique total look for all occasions, from business to weekend travel.
The focus is to present an anthology of essential wardrobe items for the Lamborghini man: a parka, the event parka, the supercar jacket, the wool-tech blazer, the wool jacket, the field jacket, the soft shell jacket, the techno sweatshirts and the leather touch screen gloves.
Collezione Automobili Lamborghini has also announced a partnership with Swiss Prestige Cosmetics, sharing a common commitment to research and excellence with that of Lamborghini, and resulting in a new male cosmetics range, Men’s Code.
The prestigious partnerships with Intertrade Group for the fragrances L and with Mizuno for the running shoes also continues.